The Steps to Perfect Retention

About the Book

We hear so often “lash retention means client retention” that almost became a cliché. But if there’s anything I am sure of is that this statement it’s true – retention issues can happen to anyone, regardless of experience and negative feedback received from clients following their appointment informing us that lashes have fallen off overnight affects our confidence and can have a major impact on the reputation of our salon/studio/services.

You will find in this book all the information and knowledge I gathered during the three years I have been in the industry, as well as every step I follow during the lash treatment that help me achieve outstanding lash retention, keep my clients happy and my business thriving.

The Book Covers:

• Why are lashes falling off too soon
• Lash surface
• How hair porosity  impacts lash retention
• How lash thickness affects retention
• All about lash preparation – are some products just a marketing trick?
• All you need to know about lash adhesive
• What you should consider when choosing your adhesive
• Trying a new lash glue – how to check if it works for you
• How to get great retention even in a challenging work environmnent
• Work with adhesive + tips & tricks
• Humidity vs. temperature  & alcohol
• Lash products ingredients and how to use them to maximise retention
• How to achieve perfect retention on ALL types of natural lashes
• Correct attachment + advanced attachment techniques
• Pre-made / promade fans vs. retention
• Posture and coverage